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Overview


Johannesburg Skyline, Gauteng, South Africa

 

Proudly South African - Shouting "it's a wrap" in this beautiful Country isn't so easy

Like any other self-respecting film star, the giraffe walking the streets in South Africa would kick you to death with an 8 foot leg if you shot her from a bad angle. But that isn’t what makes South Africa unique. It’s the exciting dimension that 45 million people can bring to the concept of reinvention. A relatively young democracy requires innovation, originality, hope and transformation - this is what makes the filmmaker’s experience that much more appealing.

Despite nine official languages (most speak English), every single member of the nation uses the same two words to describe beauty: “South Africa”. Since 1994 another word has been added to that: “Proudly”. And there can’t be a more opportune occasion for us to say “Proudly South African” than now, as the country prepares to host the 2010 World Soccer Cup.

Since it stepped from the old, to the new South Africa in 1994, the country has enjoyed a considerable economic boom and substantial urban development. Liberation enabled an entire generation of talented individuals to emerge to become a productive part of the community. South Africa’s focus is growth and development with the entire country fast tracking a major upgrade of facilities, roads, stadiums, transport, communication and infrastructure.

The government’s pledge to develop and transform the nation is manifest in the entertainment sector, via the Department of Trade and Industry’s Tax Rebate Scheme to attract foreign production - which patently increased co-production since its launch in 2004, and is now poised to at least double it.

More Bang For Your Buck

Nowhere on planet Earth can shooting a movie (off-shore, or otherwise) be a painless endeavour, but in relative terms:

South Africa is a very easy and pleasant country in which to work when compared to most bigger established film centres”, says Producer, Helena Spring, Head of World Production at Videovision Entertainment. “It has all the big city advantages with the small town friendliness."

World-class technical expertise, state of the art equipment and post-production facilities, 5 star accommodation, and an excellent service industry all combine to make South Africa a much sought-after production centre.

Research estimates that the national value of film is close to 500 million Euros. With repeat production business from international motion pictures, television, commercials and stills clients, the South African entertainment industry is becoming a world force. More than a revenue generator, film in South Africa provides a valuable opportunity for skills transfer, job creation and injection into the economy due to the multiplier effect.

A comprehensive sector review of the film industry in Gauteng by accounting firm Deloitte commissioned by the Gauteng Film Commission reveals that the province contributes R2bn per annum to the national economy. Gauteng accounts for 70% of Television production in the country and 44% of all commercials filmed in South Africa are shot in Gauteng. GFC Chief Executive, Terry Tselane, described the study as

“the most comprehensive sector review carried out in Gauteng - today it is the first of its kind in illustrating the true size and impact of the Gauteng film cluster.”

Trends and Developments

Gandhi Square, Johannesburg, South AfricaNow that there are five broadcasters in South Africa - Telkom, the SABC’s 3 channels and the PayTV MNet, plus a host of smaller ones due to come on line following the issue of new channel licences - the South African entertainment industry in joining the converging media world. The newest kid on the block, the powerful telecommunications conglomerate Telkom has formed Telkom Media which is currently commissioning programming.

MultiChoice, owner of the DStv bouquet of satellite pay-TV channels and a sister company to M-Net, recently demonstrated its HDTV test and its newly launched broadband service, as well as its upcoming video on demand and mobile TV services. The HD test (not the final encoding process) was displayed on an HD ready 16:9 plasma screen, was broadcast in the 720p (ie. 1280x720 pixels progressive) format using the MPEG4 compression standard. In reference to the global 720p versus 1080i HD format debate the broadcast technology division confirmed it won’t ever broadcast in 1080i or even 1080p because it uses up too much bandwidth. The plan is to put 20 hours of content onto the service at any one time, and this is to be available 24 hours after it has been screened on M-Net. DStv decoders will need new software to access this service.

Trials of DStv Mobile, MultiChoice’s digital video broadcast-handheld mobile TV service, are being conducted in Johannesburg, Pretoria, Soweto and Cape Town, using the Samsung P910 handset. Apart from the technical aspects of the trial, the DStv Mobile division is still developing a business model for this service. An update on the trial is expected in early 2008. DStv Broadband was launched on 1 November as a catch-up service for DStv Premium subscribers.

Content from selected DStv channels can be either streamed or downloaded from www.dstvbroadband.com.

Television has experienced some innovations in Durban. A local television format, KZN-2-NITE, provided an experimental facility for trainees entering the industry and indicated that KZN has the facilities and talent to run a television station. The ground-breaking Greater Durban Television (1995) was the first community television station to go on air in South Africa. This experimental project lasted a month and has placed Durban at the forefront of efforts to establish permanent community television stations in South Africa.

 

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