French films soar online
The third edition of myfrenchfilmfestival.com took place at the beginning of this year. The online festival ran from mid-January, and saw 750,000 screenings from all over the world registered in just one month.
The event ‘hosted’ visitors from 189 countries, which yielded some interesting results. For example, last year’s figure of films viewed in nearly all territories outside China, was around 300,000, whereas this years was 375,000 – a jump of no less than 25%.
New partnerships deliver good results
For those territories registering pay-on-demand figures, there was a total of 38,000 paid viewings, providing a threefold increase in ‘box office’ receipts compared to last year.
This leap could be partly due to the general growing popularity of the festival – its own website viewing figures also soared – but it also is likely to be down to the 20 new partner platforms around the world.
For example, for the first time this year, a partnership was signed with iTunes, who distributed the films across 50 territories. Other partners included Flimmit in Austria, GoodMovies in Germany, Numbericable in France, Filmin and Canal+Yomvi in Spain, UniversCinéin Belgium and France, Volta in Ireland, Curzon on Demand in the UK, Eurocinéma and Vudu in the US, Le Kino in Switzerland, Illico in Quebec and Dailymotion worldwide.
In the free-of-charge sector, the film selection was made available in certain regions from both the festival’s own platform and their partners, with a flat-fee charge payable to the rights holders. These territories included Latin America, China, Poland, Russia and Turkey.
With the festival available in 12 languages, the territory breakdown, in terms of number of viewings across all available platforms, reads: China, 375,000; Poland, 120,000; Russia, 61,000; Mexico, 41,000 and Brazil, 39,000.
The top five most viewed films in the online selection were as follows:
On Air, directed by Pierre Pinaud, with 85,2542 viewings
A World Without Women, a short from Guillaume Brac with 83,830 viewings
Early One Morning, Jean-Marc Moutout, with 57,523 viewings
Edmond Was a Donkey, a short from Franck Dion, with 52,047 viewings
A Bottle in the Gaza Sea, director Thierry Binisti, with 49,354 viewings.
The festival’s ideal to interactively encourage and share the love of French film across the world is echoed in the amount of votes registered for the Audience Award: a very healthy 30,000.
Dates have already been announced for next year’s festival, which will take place from 17 January-17 February 2014.