Eastern Europe and China unite on film promotion scheme
A joint initiative between the Warsaw Film Foundation, Beijing Film Market and Film Factory has been launched.
The China-Eastern Europe Film Promotion Program (CEEFPP) aims to nurture film relationships between Chinese and Eastern European film professionals, while also enabling and enhancing any mutual film promotion schemes between the participating areas.
There are three main partners behind the initiative: the Warsaw Film Foundation, the Beijing Film Market and the Beijing-based Film Factory. Each will showcase the new initiative at their respective events: the CentEast Market (18-20 October in Warsaw); the Beijing Film Market (April 2014) and at several film festivals in eastern Europe.
The scheme essentially provides an east-west bridge for film professionals, showcasing the fast-growing Chinese film industry to sales agents and distributors in eastern Europe which may not otherwise be easily reached. Similarly, it provides a window for eastern European films and projects in development to get an airing in China.