Surprising new anti-bullying ad for VH1 channel
Del Campo Saatchi & Saatchi in Argentina has produced a great new anti-bullying ad for the cable channel VH1.
In a series of quite graphic and somewhat startling scenes, we see various children being physically bullied and humiliated.
But as their ordeals continue, the victims burst into a spirited version of Gloria Gaynor’s I Will Survive with very different lyrics, vowing to gain revenge on their tormentors by becoming the high-achieving, if a little evil, bosses of the future.
It’s quite a startling idea, clearly designed for the target youth audience – watch the ad below and see what you think.
Agency - Del Campo Saatchi & Saatchi Argentina
Production company - Landia and Stink
Executive creative director - Mariano Serkin
Creative director - Juan Pablo Lufrano
Creative director - Ariel Serkin
Creative director - Dani Minaker
Creative director - Sebastian Tarazaga
Executive creative director - Maxi Itzkoff
Agency producers - Andy Gulliman / Felipe CalviÃ±o / Adrian Aspani
Director - Agustin Alberdi
Post - Electric Theater