Pennzoil's latest campaign: A year in the making
Directed by Skunk’s Raf Wathion, the two 30 second spots, titled Complete Projection and Gas in a Bottle, took almost a year to produce and didn’t need to resort to any fancy illumination – the only source of light used was the projection.
MPC Creative David Estis said: “It was a fascinating film to direct and we set out to create a variation of visual particles, organic in shape and movement. We had an intensive pre-vis process to craft particle simulations that were free form and natural while also controlled in shape and design.”
Check out the two spots below, as well as a behind-the-scenes video:
Behind the scenes: