Jeff Bridges in California for Kahlúa ad
Jeff Bridges is heading up a new campaign for Kahlúa in the form of a 4-minute film called The White Russian.
From London-based Lucky Generals and director Ivan Zacharias of Stink, the ad features Bridges’ distinctive basso drawl, narrating the strange events he witnessed as a young man while driving through the desert.
The combination between topic and actor is an homage to Bridges’ best-known role as The Dude in The Big Lebowski – in which the actor’s signature drink was a Caucasian (aka a White Russian).
The lengthy spot has a cinematic feel, and seems to be very much part of the current trend for self-contained stories told as short films starring big-name screen actors, such as the recent Jude Law/Giancarlo Giannini tale for Johnnie Walker Blue Label.
The activity is part of a broader idea - Kahlúa Productions – which marries the brand’s heritage in the world of classic cocktails with its long history in film.
Bridges will attend a private screening in Hollywood this week to officially launch the spot. The Academy Award-winning actor said of the project: “As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot.”
Production credits as follows:
Agency - Lucky Generals
Producer - Julia Methold (Bridle Production)
Director - Ivan Zacharias
DOP - Adam Kimmel
Production company - Stink
Prod co. producer - Nick Landon
Editor - Flilp Malásek
Post-production - Andrew Wood, The Mill
Sound studio - Jack Sedwick, Wave