McCann Melbourne returns with Dumb Ways to Die video
The award-winning video-led cartoon advertising campaign Dumb Ways to Die for Metro Train Melbourne, that went viral exactly two years ago and gathered over 90 million views worldwide, is making a comeback – and not with one, but with two special offerings.
During the final days of October, McCann Melbourne has released a special Halloween-themed game via YouTube.
Fans can choose whether they prefer death by trick or death by treat. The message: all ways are better than dying from an easily avoided train accident.
The video uses the stars from Julian Frost’s 2012 campaign, which won nearly every advertising award and uses a spooky version of composer Ollie McGill’s original ‘Sesame Street-like tune’.
At the same time, or nearly the same time, McCann and Metro are also releasing a follow-up game: Dumb Ways to Die 2: The Games, which it hopes, with a mainly mobile audience, will go viral again. The game is set to be released at the beginning of November.