European film agencies form unified voice for better standards
European film institutions joined forces on Tuesday 10 February by formally establishing the European Film Agency Directors Association (EFADs).
The 'new' organisation was set up to better challenge and advice Brussels when it comes to film and audio-visual related policies.
“Our new status will formalise the way we work and are structured. Importantly, it will send a strong message to the EU institutions that they can count on a clear voice from the film agencies when they design audio-visual and cinema related policy and initiatives and we will speak with one voice on these matters,” said Peter Dinges, president of the EFADs and CEO of the German Federal Film Board.
The association represents film agencies from 31 countries across Europe – these include the 28 member-states of the European Union plus Iceland, Norway and Switzerland.
For now, the main topics that the EFADs will discuss are the impact of the digital environment on the EU film sector; the role of the online operators; the proposed modernisation of EU copyright rules; and the enforcement and protection of rights and media literacy.
To achieve its aims, the EFADs has initiated three working groups on these topics. The entire association meets three times a year during the film festivals in Berlin, Cannes and San Sebastian.