Chile welcomes Mercedes-Benz commercial
Chile recently hosted a brand new Mercedes-Benz commercial for the new G-class model.
The shoot took place in several locations in Santiago and its surroundings to highlight the main features of the car and to juxtapose it against the coarse terrain shown in the advert. Mercedes-Benz asked for “unseen and dramatic” locations in the brief, so when oft-used Chilean locations were unavailable, production service company, La Casa Films, had to put their scouting hats on.
La Casa Films production co-ordinator, Javier Cuneo K., said: “The shoot took place in several locations, including a private property so large there was a 25 km track within it to reach the rock cavern.
“Other places included a main international truck route in Portillo, near Santiago, with its astounding series of serpentines, which were closed for the very first time for filming, as well as Santiago streets, tunnels, and urban freeways.”
The filming was almost hampered by the rugged terrain, so much so that the Russian Arm camera had to be mounted on a Ford Raptor - rather than its usual BMW X5 - for stability. Heavy machinery was hired and worked non-stop for six days to make the track leading to the cavern passable for production.
On the roughest challenges facing the complicated shoot, Cuneo K. said: “Several government authorities, the Chilean Film Commission and the police were vital in securing the locations in time and we had to contend with the absolute secrecy of shooting the only-one-in-the-world prototype vehicle.”
The film was produced by Markenfilm Crossing with director Mario Zozin, and Ekkehart Pollack was Director of Photography. La Casa Films was the production service company based in Chile.