World War Z director shoots Julius Baer commercial
Acclaimed Hollywood filmmaker Marc Forster – known for his films World War Z & Quantum of Solace – has directed a new and enthralling commercial for Swiss bank Julius Baer.
The campaign, entitled Visionary Thinking, was made by German communication agency Zum goldenen Hirschen Köln. Its aim is to embody intuitive thinking at an investment level. The ad shows a man progressing through different periods of his life, with each stage preparing him for the next.
The various levels aim to portray the changing trends that are influencing and changing the world, from sustainability and urbanisation to shifting lifestyles.
Director Marc Forster said on the project: “Today, making a commercial is not so much about showing a product, but rather evoking an emotion and a reaction to it. In this case, it is a metaphorical journey of what it means to go through life and the challenges one faces financially and creatively.”
The campaign was launched in Switzerland at the end of last year and is set to run in Europe, Asia and the Middle East.
Check it out: