Disney invests millions in Virtual Reality
Virtual reality film company Jaunt has received a substantial investment from Disney, fuelling rumours that we will soon see virtual reality technology used for major blockbuster films.
A mouth-watering concept considering the franchises Walt Disney has under its banner, including Star Wars and The Avengers.
Jaunt endeavours to bring movies, live-action shows, and sports to the market, filming the genres from nearly every angle to give users of their headset a deep, immersive experience.
Jaunt not only received the support of Disney, but also of Sky, Evolution Media Capital, China Media Capital, Axel Springer and Madison Square Garden Co., with the newest round of investment set to aid in upgrading the production equipment, developing software and hiring more staff for their office headquarters and separately their newly opened studio in Los Angeles.
The Virtual Reality realm has been picking up steam recently with a slew of headsets preparing to be introduced to the market in the next six months, advertisers taking notice and major film studios beginning to see the potential.
Sky director of entertainment Stuart Murphy, who sits on Jaunt’s board, said on the start-up and the market: “The market is developing lightning fast so it is brilliant for us to be hand in glove with the team right at the cutting edge.
“It’s been amazing working with them over the last two years as we begin to see the technology take off. We are developing some exciting plans for how we can create some amazing viewing experiences for Sky customers.”
Jaunt has so far raised $100m in funding, which makes it one of the leaders of the pack in the potentially game-changing industry.
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