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AFCI conference focuses on film tourism

Last week the Association of Film Commissioners International (AFCI) hosted its 39th Cineposium Film Summit at the Disseny Hub Barcelona.

The three-day conference attracted film commission offices and tourism bureaus from 28 countries along with executives from HBO and The Walt Disney Company.

Film tourism has become an increasingly growing industry with many major productions such as Game of Thrones and Outlander generating mass amounts of income for Northern Ireland and Scotland respectively.

At the conference a panel featuring Geoff Alexander, director of the Santa Barbara Film Commission; Colette Geraghty, Head of Film Promotion and Culture for Film London; and Bob Raines, director of the Tennessee Film, Entertainment and Music Commission discussed Defining and Measuring ROI of Tourism Friendly Productions. The panel discussed the basic economic arguments for supporting film tourism.

MaryAnn Hughes, Vice President of Film & Television Production Planning for The Walt Disney Company said: “Film tourism is the next level of partnership between the studios and film commissioners.”

Raines also stated that film tourism has garnered $5bn for Davidson County, Tennessee as a result of ABC Network TV series Nashville.

With an undeniably strong impact on the local economy of a filming location, look for this type of revenue stream to be exploited by studios to its maximum potential even further in the future.

Next year’s Cineposium has been announced to take place in Atlanta, Georgia.


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