Wild Bunch to develop more China-Europe co-productions
International sales company Wild Bunch is to develop and finance more co-productions between China and Europe through a new fund.
The China Europe Film Fund has been set up with equity group China Film and TV Capital, and is intended to commercialise productions in China and around the world.
“For Wild Bunch, this is a natural evolution, as we have always had strong connections with China, which we view both as a formidable market and as an amazing source of talents and movies,” said Vincent Grimond, chief executive officer and co-founder of Wild Bunch, which has offices in France, Italy, Germany, Spain and Austria.
“The co-production possibilities between China and Europe, resulting from the constant efforts of the authorities of several European countries, with France at the forefront, create the perfect environment for this partnership.”
“I believe the China Europe Film Fund will greatly advance the development of both the Chinese and the European film industry, and strengthen cultural exchange,” said Zhou Maofei, head of the cultural assets supervision and administration office of Beijing municipality.
Co-productions, such as the recent French-Chinese Wolf Totem (see picture), are a good way for international producers to get more access to the Chinese market, as it enables qualifying films to bypass China’s strict annual quota on foreign movies released in the country.
China is planning changes to its film industry aimed at boosting domestic production through a series of incentive programmes. Authorities also want to do more to promote Chinese films internationally.