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Romania filming incentive may boost industry fivefold

Brasov in RomaniaA Romanian filming incentive could help boost the eastern European country’s production industry fivefold, a new report suggests.

Figures from PricewaterhouseCoopers (PwC) show that a filming incentive in Romania could help deliver €250m annually in direct production spending. The broader economic gain – the impact of the so-called “multiplier effect” on areas like Romania’s service sector – could in fact be up to €975m a year.

Romania announced plans for its first formal filming incentive at this year’s Cannes Film Festival and is expected to launch production support similar to that already available in the Czech Republic and Hungary, potentially by the end of this year. 

The PwC report recommends Romania launch a five-year 25% production rebate for international producers with an annual budget of around €30m. It also recommends a 50% income tax reduction for non-resident individuals.

“Romania has indisputable strengths in this sector (very talented filmmakers, extremely diverse and appealing shooting locations, the positive image that Romanian cinema enjoys abroad as a result of the movies awarded in the last years), but without financial and tax instruments to support and attract international movie productions, all this potential remains untapped,” said Mihaela Mitroi of PwC.

The study specifically points to the success of filming incentive support programmes in the Czech Republic and Hungary, saying the production industry in each country has grown by 300% and 500%, respectively, since the support was launched.

Romania has attracted a few international shoots in recent years, including American Civil War film The Keeping Room, Western miniseries Hatfields & McCoys and Terry Gilliam’s The Zero Theorem. A filming incentive will likely raise the country’s international profile further.

For more on filming in Romania see our production guide.