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Sony and McCann choose Costa Rica for new commercial

Sony ad Costa RicaA colourful new commercial for Sony 4K TV’s has been launched, featuring three tonnes of brightly coloured petals erupting form a volcano and heading towards a local Costa Rican village.

Filming the extraordinary spot involved amassing eight million locally and sustainably sourced real and biodegradable petals with all effects shot in real-life, with no computer graphics, and filmed on the Sony F55 and F65 cameras. It is set to the track Berlin by RY X. The eight million petals - the number of which was estimated based on their weight - represent the eight million pixels contained in the new Sony screens.

Created by McCann London, the director of the commercial was Jaron Albertin, who said: “I was really excited to be shooting this ad in 4K in such an amazing location. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”

You can watch the advert below, as well as a behind-the-scenes, making-of film.

Creative Credits

Client: Sony Bravia

Agency:  McCann London

Executive creative directors: Rob Doubal, Laurence Thomson

Copywriter: Arman Naji

Art directors: Arman Naji, Michael Thomason, Javier Gomez

Account handlers:  Pip Shepherd, Sam Khaneka

Agency producers: Paula Mackersey, Anita Osborne, Charlie Macpherson

Director: Jaron Albertin

Production company: Smuggler

Edit house: Trim

Producer: Nick Fewtrell

Music title & artist: ‘Berlin’ by RY X

Music supervisor: Carl Rapp

Post production: Framestore

Sound design: Craft

Media planning: Mediacom

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