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Netflix to start ordering original documentary content

Netflix will begin ordering documentaries as part of its programming drive, the Video on Demand (VoD) service revealed yesterday during the release of their Q2 financial results.

It is a positive revelation for documentary producers: Netflix, which is quickly becoming one of the biggest distribution channels in the US and is increasingly making a mark on the UK’s and Latin America’s film industry, will start ordering original documentary content.

Writing to investors, the organisation stated: “Beyond series, we will be expanding our Originals initiative to include broadly appealing feature documentaries and stand-up comedy specials. Netflix has become a big destination for fans of these much loved and often under-distributed genres.

“We’ll continue to build on our initial success with Originals as we gain confidence in our ability to use our judgment and data to find projects that our members will enjoy.”

Netflix, which is currently available in the US, Canada, Latin America, Scandinavia and the UK and Ireland, with a planned entrance later this year in the Netherlands, will continue to launch in new markets in the 2014.

The VoD channel has more than 36 million members in 40 countries, who together currently watch more than one billion hours of TV programmes and films per month, including original series.

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