RTL and CBS launch two new channels in Asia
A partnership has been announced between two of the world’s largest content producers to launch two themed channels to broadcast in South East Asia.
The venture, RTL CBS Asia Entertainment Network, will be based in Singapore and will oversee the two channels which are due to be broadcast in English and local languages in nearly 30 Asian market territories. These include Taiwan, Vietnam, Thailand, Hong Kong, Malaysia, the Philippines, Indonesia and Singapore.
The first channel, RTL CBS Entertainment, begins transmission in September. It will carry entertainment shows such as The X Factor, Celebrity Apprentice and Entertainment Tonight.
This will be followed in the spring of 2014 by the launch of RTL CBS Extreme, which is committed to action, adventure, reality series and extreme sports, screening shows like Hawaii Five-O and Fear Factor.
CEO of RTL Group, Guillaume de Posch, said: “We are delighted to team up with CBS Studios International. By joining forces with such a renowned global partner, we are continuing our tried-and-tested build strategy, expanding our business to more countries in Asia with high growth potential.”
President and CEO of the CBS Global Distribution Group, Armando Nuñez, said: “This is another opportunity to use CBS’s internationally successful content to be part of a new channel venture in one of the world’s fastest growing TV regions. It’s even better to do it with a best-in-class partner such as RTL Group, one of the most accomplished and respected broadcasters anywhere.”