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Landia - from idea to award

KFTV recently spoke to Andy Fogwill, director and partner at international production company Landia, winner of a raft of awards at Cannes Lions and one of the top Hispanic agencies in the world.

What recent works has Landia created and of which job are you most proud?

Many things actually. We did a movie with Iggy Pop for Schweppes with CHINA in Spain that I like. And we also did a big campaign for Coca Cola with McCann in Spain  as well as one for Coca Cola in Argentina.

We also recently did a commercial for Axe with Ponce Buenos Aires uses anaglyphic technology in a really innovative way (the ad won the agency an award at Cannes Lions for Best Use of Technology).

There's also a very interesting and quite different bit of content directed by young teenagers from all around Latin America which proved to be really good and we created a spot called Security Cameras, which was the first Hispanic commercial to be broadcast during the Super Bowl (which has an average audience of 111 million viewers).

How do you manage to accumalate accounts from all over the world?

Jobs these days come from all over, but for us, mainly, projects come from our offices around the world. Landia has offices in Buenos Aires, San Pablo, Los Angeles, Madrid, and we recently opened an office in Mexico City. Also, through our partner agency Stink we have conducted work in many European countries and together with them we have undertaken some projects in Asia.

What is it about Landia which makes you stand out in such a competitive market?

We believe in - and have fun - doing what we do. We are a production company that focuses in the vision of its directors, we think a lot. One of the characteristics of our working teams is that we are quite nonconformist, always trying to improve the jobs bearing an eye on the new and unseen. That, I would say, is our work philosophy.

We search a lot and in particular for new ideas and ways. We believe in doing jobs that have a specific point of view, something that makes them special, that have ‘personality’. It's been some years now that our goal has been to be a global player in the production market and for that we are working hard. We develop new directors, new producers, artists, generate new connections, open ourselves to new working formats, find new markets and going for the good creative jobs and the challenges that make this industry go forth, that make our profession ‘sexier’.

What is your favorite shooting location?

In these times of efficiency and velocity it is fundamental to choose locations that allow us to shoot in that same manner with professional teams. It really depends on what someone is looking for where this is.

Prague has a cost-effective balance that is unbelievable. Buenos Aires and Montevideo have a great standard of quality as far as teams and actors are concerned. In Cape Town grips and landscape are unique. The light in Los Angeles and Barcelona is simply enviable, and for casting there's nothing better than London.

Then there is Brazil with its mixture of textures, and their version of the 70's is utterly interesting and unique. I have recently shot for the first time in Shanghai, a strange light sieved by pollution, a mixture of history and future... it was a great experience. It is a really young industry that still has the virtues of being a starter: a lot of energy, of freedom to shoot, locations where nobody has shot before, and a really rare combination of textures.

For more work by Landia, view the videos below or check out their website

Limon Dry advert for Sweppes with CHINA featuring Iggy Pop


Forgiveness advert for Schneider Beer with Ogilvy and Mather Argentina


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