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TBWA goes to great lengths with Singapore Airlines

Singapore Airlines have just launched their new campaign, called The Lengths We Go To, with three films featured and using three global locations.  

The global campaign will roll out across TV, digital and print platforms until 31 October, although it will be sustained on certain channels until early December.

The ad uses various scenarios to demonstrate the company’s commitment to delivering a special experience but uses the same character of Singapore Girl in each one.

Banner China

Creative agency TBWA is behind the campaign, which used three main locations across the world: Venice, Scotland and the Fujian Tea Plantation, China. The production companies are SixToes TV and Apple Box Asia.

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Full credits for the campaign are as follows:


Creative director – Mel du Toit
Art director – Reggie Ocampo
Copywriter – James Holman
Head of strategy – Robin Nayak
Group account director – Dawn Lee
Group account director – Serene Koh

Production houses:
SixToes TV and Apple Box Asia
Director – John S Park
Executive producer – Haydn Evans
Senior producer – Sariyanti Sannie

Banner Scotland

You can see the first film in the campaign here. There is also a 'making of' film available to watch.



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