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Life's good for LG in Barcelona

Four new adverts have been released for LG’s G2 smartphone to promote the camera’s rear key, camera, audio zooming and guest mode functions. Shot in Barcelona, the ads come from service production company Mandarin Media and French-based production Chocolat Rouge. SCROLL DOWN TO WATCH ALL FOUR VIDEOS


The adverts were developed by Korean creative agency HS Ad and directed by Ben Hartenstein, who was also DOP on the projects.

The four 30-second ads feature various montages to show the different phone functions, such as kids running amok to highlight the guest mode feature, along with the tagline “as curiosity grows, there are things you need to protect”.

Filmed in the summer over the course of six days, Mandarin Media provided the local support on all departments from sourcing locations, casting, crew, transport, to offline edit and grading.

All locations and cast were sourced in and around Barcelona.

Key credits:
Director - Ben Hartenstein
Exec. Producer - Carolin Akhtari
Exec. Producer - Fernando Bofill
Producer - Laura Soto

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