Sony and McCann choose Costa Rica for new commercial
A colourful new commercial for Sony 4K TV’s has been launched, featuring three tonnes of brightly coloured petals erupting form a volcano and heading towards a local Costa Rican village.
By Nia Daniels 1 Jan 2013
A colourful new commercial for Sony 4K TV’s has been launched, featuring three tonnes of brightly coloured petals erupting form a volcano and heading towards a local Costa Rican village.
Filming the extraordinary spot involved amassing eight million locally and sustainably sourced real and biodegradable petals with all effects shot in real-life, with no computer graphics, and filmed on the Sony F55 and F65 cameras. It is set to the track Berlin by RY X. The eight million petals - the number of which was estimated based on their weight - represent the eight million pixels contained in the new Sony screens.
Created by McCann London, the director of the commercial was Jaron Albertin, who said: “I was really excited to be shooting this ad in 4K in such an amazing location. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”
You can watch the advert below, as well as a behind-the-scenes, making-of film.
Creative Credits
Client: Sony Bravia
Agency: McCann London
Executive creative directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji
Art directors: Arman Naji, Michael Thomason, Javier Gomez
Account handlers: Pip Shepherd, Sam Khaneka
Agency producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production company: Smuggler
Edit house: Trim
Producer: Nick Fewtrell
Music title & artist: ‘Berlin’ by RY X
Music supervisor: Carl Rapp
Post production: Framestore
Sound design: Craft
Media planning: Mediacom
Tell us what you think of the spot by leaving your comments below or on our Facebook page.
Created by McCann London, the director of the commercial was Jaron Albertin, who said: “I was really excited to be shooting this ad in 4K in such an amazing location. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”
You can watch the advert below, as well as a behind-the-scenes, making-of film.
Creative Credits
Client: Sony Bravia
Agency: McCann London
Executive creative directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji
Art directors: Arman Naji, Michael Thomason, Javier Gomez
Account handlers: Pip Shepherd, Sam Khaneka
Agency producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production company: Smuggler
Edit house: Trim
Producer: Nick Fewtrell
Music title & artist: ‘Berlin’ by RY X
Music supervisor: Carl Rapp
Post production: Framestore
Sound design: Craft
Media planning: Mediacom
Tell us what you think of the spot by leaving your comments below or on our Facebook page.
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