Budweiser Blackout from Anomaly Toronto
Worldwide creative agency Anomaly has produced a stunning new commercial for Budweiser.
By Nia Daniels 19 Feb 2014
Toronto-based creative agency Anomaly has produced a stunning new commercial for Budweiser.
Timed to coincide with the Sochi Winter Olympics, the ad’s main conceit is a worldwide blackout during a crucial ice hockey game, with TV viewers seen around the globe in dismay as the all-important goal-signifying red lights are snuffed out.
In Canada, however – this spot is aimed at a home audience – we see the Budweiser red lights keep flashing and the sports fans going wild.
The ad actually premiered during the Super Bowl, but is now gathering momentum due to a tie-in campaign. Its accompanying marketing gimmick, a giant red blimp which flashes when a home team scores, can now be seen flying over various Canadian cities.
The spot is the latest in the brand’s Red Light series, one of which has already scooped a Silver Lion at Cannes.
You can watch the ad below.
Production credits:
Animation - Mill +
Agency - Anomaly Toronto ​
Post-production - The Mill Toronto ​
Editing Company - Mill+ ​
Sound - Humanaut ​
VFX supervisor - Krystina Wilson ​
Associate Creative Director - Jaimes Zentil, ​ Craig McIntosh ​
Agency Producer - Leanne McLellan ​
Executive Creative Director - Dave Douglass ​
Copywriter - Jesse Hornstein ​
Executive Producer - Zu Al-Kadiri ​
Producer - Richard Schwab ​
Director of Photography -Adam Carboni ​
Editor - Ryan McKenna ​
Animation Director - Ben Smith ​
In Canada, however – this spot is aimed at a home audience – we see the Budweiser red lights keep flashing and the sports fans going wild.
The ad actually premiered during the Super Bowl, but is now gathering momentum due to a tie-in campaign. Its accompanying marketing gimmick, a giant red blimp which flashes when a home team scores, can now be seen flying over various Canadian cities.
The spot is the latest in the brand’s Red Light series, one of which has already scooped a Silver Lion at Cannes.
You can watch the ad below.
Production credits:
Animation - Mill +
Agency - Anomaly Toronto ​
Post-production - The Mill Toronto ​
Editing Company - Mill+ ​
Sound - Humanaut ​
VFX supervisor - Krystina Wilson ​
Associate Creative Director - Jaimes Zentil, ​ Craig McIntosh ​
Agency Producer - Leanne McLellan ​
Executive Creative Director - Dave Douglass ​
Copywriter - Jesse Hornstein ​
Executive Producer - Zu Al-Kadiri ​
Producer - Richard Schwab ​
Director of Photography -Adam Carboni ​
Editor - Ryan McKenna ​
Animation Director - Ben Smith ​
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