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Budweiser Blackout from Anomaly Toronto

Budweiser adToronto-based creative agency Anomaly has produced a stunning new commercial for Budweiser.

Timed to coincide with the Sochi Winter Olympics, the ad’s main conceit is a worldwide blackout during a crucial ice hockey game, with TV viewers seen around the globe in dismay as the all-important goal-signifying red lights are snuffed out.  

In Canada, however – this spot is aimed at a home audience – we see the Budweiser red lights keep flashing and the sports fans going wild.

The ad actually premiered during the Super Bowl, but is now gathering momentum due to a tie-in campaign. Its accompanying marketing gimmick, a giant red blimp which flashes when a home team scores, can now be seen flying over various Canadian cities.

The spot is the latest in the brand’s Red Light series, one of which has already scooped a Silver Lion at Cannes.

You can watch the ad below.

Production credits:

Animation - Mill +

Agency - Anomaly Toronto ​

Post-production - The Mill Toronto ​

Editing Company - Mill+ ​

Sound - Humanaut ​

VFX supervisor - Krystina Wilson ​

Associate Creative Director - Jaimes Zentil, ​ Craig McIntosh ​

Agency Producer - Leanne McLellan ​

Executive Creative Director - Dave Douglass ​

Copywriter - Jesse Hornstein ​

Executive Producer - Zu Al-Kadiri ​

Producer - Richard Schwab ​

Director of Photography -Adam Carboni ​

Editor - Ryan McKenna ​

Animation Director - Ben Smith ​

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