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Mila Kunis in new Jim Beam ads

American actress Mila Kunis has been unveiled as the new face of Jim Beam.

The American bourbon brand has hired Kunis to star in a global campaign, which is launching with three ads to reach over 100 worldwide markets.

Jim Beam 1

The first of the three TV spots, which is called Questions, sees Kunis discovering the brand’s heritage as she appears through various periods of history including Prohibition and the Civil War. The ad was filmed in New Zealand and the US.

Jim Beam 2

Unusually, the campaign does not come from a single creative agency: three companies – Sydney’s The Works, NYC’s Strawberry Frog, and Hamburg’s Jung von Matt - came together to form a consortium called FutureWorks to work on the ‘Make History’ campaign. The three creative companies each handle the Jim Beam brand in different key markets.

Jim Beam 3

The Works creative partner Paul Swann said in a statement: “The campaign is a nod to Jim Beam’s heritage and how the bourbon is lovingly crafted as well as challenging consumers to make their own history whether that be special moments with friends and family or individual achievements.

“The collaboration between all three FutureWorks agencies has been exceptional and The Works is delighted to have played a key role in creating the Questions spot.”

You can watch the ad below.

Production credits

Agency: FutureWorks (The Works Sydney, StrawberryFrog New York, Jung von Matt Hamburg)

Director: Nathan Price

Production Company: Ruskin Films

Post Production: Blochead

What do you think of the new camnpaign? Let us know by leaving your messages below or via our Facebook page.

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