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Surprising new anti-bullying ad for VH1 channel

Del Campo Saatchi & Saatchi in Argentina has produced a great new anti-bullying ad for the cable channel VH1.

In a series of quite graphic and somewhat startling scenes, we see various children being physically bullied and humiliated.

But as their ordeals continue, the victims burst into a spirited version of Gloria Gaynor’s I Will Survive with very different lyrics, vowing to gain revenge on their tormentors by becoming the high-achieving, if a little evil, bosses of the future.

It’s quite a startling idea, clearly designed for the target youth audience – watch the ad below and see what you think.

Agency - Del Campo Saatchi & Saatchi Argentina

Production company - Landia and Stink

Executive creative director - Mariano Serkin

 Creative director - Juan Pablo Lufrano

Creative director - Ariel Serkin

Creative director - Dani Minaker

 Creative director - Sebastian Tarazaga

Executive creative director - Maxi Itzkoff

Agency producers - Andy Gulliman / Felipe Calviño / Adrian Aspani

Director - Agustin Alberdi

Post - Electric Theater

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