Jeff Bridges in California for Kahlúa ad

Jeff Bridges is heading up a new campaign for Kahlúa in the form of a 4-minute film called The White Russian.

Jeff Bridges is heading up a new campaign for Kahlúa in the form of a 4-minute film called The White Russian.

Jeff Bridges in California for Kahlúa ad
Jeff Bridges Kahlua

The Hollywood actor headed to California for the shoot, which took place in the Lancaster Desert and Boardners Bar in Los Angeles.

From London-based Lucky Generals and director Ivan Zacharias of Stink, the ad features Bridges’ distinctive basso drawl, narrating the strange events he witnessed as a young man while driving through the desert.

The combination between topic and actor is an homage to Bridges’ best-known role as The Dude in The Big Lebowski – in which the actor’s signature drink was a Caucasian (aka a White Russian).

The lengthy spot has a cinematic feel, and seems to be very much part of the current trend for self-contained stories told as short films starring big-name screen actors, such as the recent Jude Law/Giancarlo Giannini tale for Johnnie Walker Blue Label.

The activity is part of a broader idea - Kahlúa Productions – which marries the brand’s heritage in the world of classic cocktails with its long history in film.

Bridges will attend a private screening in Hollywood this week to officially launch the spot. The Academy Award-winning actor said of the project: “As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot.”

Production credits as follows:

Agency - Lucky Generals

Producer - Julia Methold (Bridle Production)

Director - Ivan Zacharias

DOP - Adam Kimmel

Production company - Stink

Prod co. producer - Nick Landon

Editor - Flilp Malásek

Post-production - Andrew Wood, The Mill

Sound studio - Jack Sedwick, Wave

Jeff Bridges in California for Kahlúa ad
Jeff Bridges Kahlua

Jeff Bridges is heading up a new campaign for Kahlúa in the form of a 4-minute film called The White Russian.

The Hollywood actor headed to California for the shoot, which took place in the Lancaster Desert and Boardners Bar in Los Angeles.

From London-based Lucky Generals and director Ivan Zacharias of Stink, the ad features Bridges’ distinctive basso drawl, narrating the strange events he witnessed as a young man while driving through the desert.

The combination between topic and actor is an homage to Bridges’ best-known role as The Dude in The Big Lebowski – in which the actor’s signature drink was a Caucasian (aka a White Russian).

The lengthy spot has a cinematic feel, and seems to be very much part of the current trend for self-contained stories told as short films starring big-name screen actors, such as the recent Jude Law/Giancarlo Giannini tale for Johnnie Walker Blue Label.

The activity is part of a broader idea - Kahlúa Productions – which marries the brand’s heritage in the world of classic cocktails with its long history in film.

Bridges will attend a private screening in Hollywood this week to officially launch the spot. The Academy Award-winning actor said of the project: “As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot.”

Production credits as follows:

Agency - Lucky Generals

Producer - Julia Methold (Bridle Production)

Director - Ivan Zacharias

DOP - Adam Kimmel

Production company - Stink

Prod co. producer - Nick Landon

Editor - Flilp Malásek

Post-production - Andrew Wood, The Mill

Sound studio - Jack Sedwick, Wave

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