McCann Melbourne returns with Dumb Ways to Die video
​The award-winning video-led cartoon advertising campaign Dumb Ways to Die for Metro Train Melbourne, that went viral exactly two years ago and gathered over 90 million views worldwide, is making a comeback – and not with one, but with two special offerings.
By Alexandra Zeevalkink 31 Oct 2014
The award-winning video-led cartoon advertising campaign Dumb Ways to Die for Metro Train Melbourne, that went viral exactly two years ago and gathered over 90 million views worldwide, is making a comeback – and not with one, but with two special offerings.
During the final days of October, McCann Melbourne has released a special Halloween-themed game via YouTube.
Fans can choose whether they prefer death by trick or death by treat. The message: all ways are better than dying from an easily avoided train accident.
The video uses the stars from Julian Frost’s 2012 campaign, which won nearly every advertising award and uses a spooky version of composer Ollie McGill’s original ‘Sesame Street-like tune’.
​At the same time, or nearly the same time, McCann and Metro are also releasing a follow-up game: Dumb Ways to Die 2: The Games, which it hopes, with a mainly mobile audience, will go viral again. The game is set to be released at the beginning of November.
The video uses the stars from Julian Frost’s 2012 campaign, which won nearly every advertising award and uses a spooky version of composer Ollie McGill’s original ‘Sesame Street-like tune’.
​At the same time, or nearly the same time, McCann and Metro are also releasing a follow-up game: Dumb Ways to Die 2: The Games, which it hopes, with a mainly mobile audience, will go viral again. The game is set to be released at the beginning of November.
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