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Atlanta stakes its claim as major production hub

Captain AmericaMuch has been written over recent months about California losing its crown as the most prolific state for film and TV production, with contenders such as Louisiana taking over as the busiest hub in the US.

Now it seems Georgia is making a play for the title: since Ant-Man became the first feature to move into Pinewood Studios' then-new facility in Atlanta, the state has hosted several high-profile features, including Taken 3, Insurgent and Fast & Furious 7.

In October last year, Rings, the third in the successful horror franchise based on the cult Japanese series, began a lengthy shoot at East Mountain Studio in Conyers; the film recently advertised for more local crew on the film commission’s website. Directed by F. Javier Gutierrez, filming on the Paramount Pictures project is due to continue for another couple of months.

Chris Evans is also on his way to Georgia – the actor is donning the superhero bodysuit once again as cameras prepare to roll in Atlanta on Captain America: Civil War. The feature, which starts shooting in April, comes from the giant Marvel Entertainment and directors Anthony and Joe Russo.

And the internet has been abuzz over the last couple of days with news of a casting call in Atlanta for Sony’s Amazing Spider-Man 3 - it all points to a battle of the spandex in the city during the months ahead…

Shooting takes place over the next week or so in Atlanta on Sony Playstation Network’s first original drama series, Powers, starring Sharlto Copley and Susan Heyward as two detectives investigating supernatural crimes.

Georgia’s film business has recently been making the news in other ways too, as Atlanta filmmaker Tyler Perry is set to buy around 330 acres at Fort MacPherson to develop as a new studio complex.

The state’s incentives are certainly proving appealing to filmmakers and TV producers – currently on offer is a 20% rebate with an additional 10% for embedding a Georgia promotional logo in a film title or credits.

The positive effect was illustrated by a statement in August last year from Governor Nathan Deal detailing that Georgia-filmed feature films and television productions generated an economic impact of $5.1 billion during the financial year of 2014, with a total of 158 feature film and television productions spending $1.4bn during that time.