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Commercial shoots on Spain’s ‘Coast of Death’

Percebeiro ad A commercial for a new piece of wearable tech has been filmed on the so-called ‘Coast of Death’ in Galicia, northern Spain.

Nissan has developed the wearable specifically for Percebeiros -the Spanish fisherman who risk their lives to collect goose barnacles, a much sought-after delicacy.

Based on the same technology and software the car manufacturer uses to detected hazards in the road, the ‘Percebeiro Shield’ is a smart wetsuit which uses a laser to analyse the different types of waves and alerts the fishermen to the most imminent and dangerous via sounds, lights and vibrations on the suit. 

This allows the men vital seconds or minutes to jump out of the way. If by any chance the men did fall into the water, the system also detects this and sets off an alarm system that alerts emergency services.

Production Service Network Spain (PSN) provided support for the spot which was produced by TBWA Spain. It was important to use a local production service company with knowledge of the local area as the terrain was particularly challenging.

Albert Soler, executive producer PSN Spain, comments: "Whilst the work of the Percebeiros is dangerous in itself, shooting them at close range is also treacherous. The safety of the crew was of utmost importance so we had to ensure that all measures were in place to get the required footage safely."

Nissan Percebeiro ad


The director of the film, Vicente Gil Ginestar, went on to describe some of the equipment involved: “Our principal camera was an ARRI Alexa Mini with Arri Zeiss Ultra Prime lenses and Angénieux Optimo Style zoom. We also used other cameras like Sony A7SII with Contax Zeiss lenses to capture the fishing action from various angles on land and overhead for aerials shot aboard drone.”

"The project with TBWA interested us from the start because it offered an opportunity to portray the meeting of two very different and little-known realities – the trade of the barnacle harvester and an R&D initiative aimed to provide social assistance.

“We wanted to create a film that would achieve the natural intimacy of a documentary combined with an emotive, cinematic style.  Composer Xema Fuertes built his soundtrack on the director’s cut in order for the music to tell its own tale in harmony with images of how technology helps man stand up to nature.”

You can see the director's cut below. 


For more on filming in Spain, head over to our production guide

Production credits:

Creative director: Álber Fernández
Art director: Daniel Ubach, Sergio Lahoz

Creative agency: TBWA\España
Production director: Ignasi Céspedes
Production Co-Ordinator: Júlia Cayetano Díaz
Digital producer: Rebeca Garrobo
Digital art director: Sergio Lahoz
Creative VP: Juan Sánchez
Creative director: Álber Fernández

APP/Digital production: Glassworks - Xavi’s Lab
Production company: PSN Spain (Mamma Team)
Executive producer: Albert Soler
DoP: Pol OrpinellDirector: Vicente Gil Ginestar



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