Ford films ad campaign in Scotland

Ford filmed on location in Scotland with Radical Media for a new commercial campaign promoting the Eco Sport SUV.

Ford filmed on location in Scotland with Radical Media for a new commercial campaign promoting the Eco Sport SUV.

Directed by Josh and Xander, the 30-second spot plays on the cinematic trait of a hero’s foot stepping purposefully from a vehicle to confront a challenge, but subverts it by having wellington boots, children’s shoes and fluffy slippers among the screen images.

Ford films ad campaign in Scotland
Ford Eco

Radical Media also filmed a variety of more classical beauty shots showcasing the car against wider Scottish landscapes.

Glasgow was used as a key location for urban scenes, while the hills of renowned beauty spot Rest and be Thankful in the Highlands and coastal areas around Crinan Harbour, were used as additional backdrops west of Glasgow.

“It was great to be able to put together a nice, talented Scottish crew and to show our American directors (Josh Melnick and Xander Charity) the most diverse Scottish landscapes, from urban designs to rolling countryside and rugged terrain,” said Deva Smith, a producer with Edinburgh-based service company LS Productions.

LS Productions helped the team pick the right locations for the three-day shoot. A Scorpio Arm was used to film the Eco Sport during the Rest and be Thankful leg of the shoot and a drone captured challenging aerial footage over the coastline.


Credits:
Brand: Ford
Agency: GTB
Production Company: Radical Media
Directors: Josh and Xander
Production Service: LS Productions
Executive Producer: Sarah Drummond
Producer: Deva Smith

Ford films ad campaign in Scotland
Ford Eco

Ford filmed on location in Scotland with Radical Media for a new commercial campaign promoting the Eco Sport SUV.

Directed by Josh and Xander, the 30-second spot plays on the cinematic trait of a hero’s foot stepping purposefully from a vehicle to confront a challenge, but subverts it by having wellington boots, children’s shoes and fluffy slippers among the screen images.

Radical Media also filmed a variety of more classical beauty shots showcasing the car against wider Scottish landscapes.

Glasgow was used as a key location for urban scenes, while the hills of renowned beauty spot Rest and be Thankful in the Highlands and coastal areas around Crinan Harbour, were used as additional backdrops west of Glasgow.

“It was great to be able to put together a nice, talented Scottish crew and to show our American directors (Josh Melnick and Xander Charity) the most diverse Scottish landscapes, from urban designs to rolling countryside and rugged terrain,” said Deva Smith, a producer with Edinburgh-based service company LS Productions.

LS Productions helped the team pick the right locations for the three-day shoot. A Scorpio Arm was used to film the Eco Sport during the Rest and be Thankful leg of the shoot and a drone captured challenging aerial footage over the coastline.


Credits:
Brand: Ford
Agency: GTB
Production Company: Radical Media
Directors: Josh and Xander
Production Service: LS Productions
Executive Producer: Sarah Drummond
Producer: Deva Smith

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