Charity campaign films Thai-Myanmar refugee camps

Canadian production company Morrison filmed in refugee camps on the border between Thailand and Myanmar (formerly Burma) for aid organisation Humanity & Inclusion.

Canadian production company Morrison filmed in refugee camps on the border between Thailand and Myanmar (formerly Burma) for aid organisation Humanity & Inclusion.

Lifeline is a campaign that traces the stories of people in the camp with animated sequences that use individuals’ hands as backdrops.

Charity campaign films Thai-Myanmar refugee camps
Olivier Staub

“The incredible thing with this concept is that portraying such drama with doodles in the hands of real people opens a channel straight to the viewer’s emotions, with great authenticity and simplicity,” said Olivier Staub, the spot’s director, who is represented in Canada by Morrison and in the US, UK and Asia by Great Guns.

“It is not just another generic war scene, another refugee camp that could have been shot in Namibia or Hollywood.”

The spot begins with the animated scenes before broadening to feature specific individuals encountered by the production team.


Credits:
Advertiser: Humanity & Inclusion (formerly Handicap International)
Agency: Cossette
Media agency (in Canada): Cossette Media
Production house: Morrison
Director and photographer: Olivier Staub
Animation: Shed

Charity campaign films Thai-Myanmar refugee camps
Olivier Staub

Canadian production company Morrison filmed in refugee camps on the border between Thailand and Myanmar (formerly Burma) for aid organisation Humanity & Inclusion.

Lifeline is a campaign that traces the stories of people in the camp with animated sequences that use individuals’ hands as backdrops.

“The incredible thing with this concept is that portraying such drama with doodles in the hands of real people opens a channel straight to the viewer’s emotions, with great authenticity and simplicity,” said Olivier Staub, the spot’s director, who is represented in Canada by Morrison and in the US, UK and Asia by Great Guns.

“It is not just another generic war scene, another refugee camp that could have been shot in Namibia or Hollywood.”

The spot begins with the animated scenes before broadening to feature specific individuals encountered by the production team.


Credits:
Advertiser: Humanity & Inclusion (formerly Handicap International)
Agency: Cossette
Media agency (in Canada): Cossette Media
Production house: Morrison
Director and photographer: Olivier Staub
Animation: Shed

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