Scottish Highlands chosen for Mazda ad campaign

Car manufacturer Mazda worked with Antidote, Carnage Films and LS Productions to film a new commercial campaign on location in the Scottish Highlands.

Car manufacturer Mazda worked with Antidote, Carnage Films and LS Productions to film a new commercial campaign on location in the Scottish Highlands.

The series of 20-second shorts is called Together Is A Wonderful Place To Be and shows couples and families enjoying drives in scenic parts of Scotland.

The campaign was shot in just two days and focussed on key spots along the North Coast 500 (NC500) route, a circuit that follows a 516-mile coastal road around Scotland’s northern tip from Inverness Castle.

Amy Morement, a location manager with LS Productions, found the precise filming areas using her own knowledge of the route and by liaising with the Highland Council. Senior producer Ellen De Faux was in charge of the overall logistics.

Morement said: “The production required multiple locations, such as a beach that we could drive a car on, a farm with Highland cows, a road beside a meadow and a loch-side road. We had to pinpoint the best areas that avoided extensive unit moves and one beach immediately sprung to mind."

“I used the area between the beach and one of the most famous views of NC500 as a starting point for our location research," said Morement. "It required a lot of scouting, detailed research into land owners and conversations with local council and police, but we work incredibly hard at maintaining relationships across Scotland so it all came together seamlessly.”

Scottish Highlands chosen for Mazda ad campaign
Mazda
Mazda


The detail involved in the shoot even included the production team negotiating with local farmers to ensure that Highland cows were out in the fields to provide backgrounds for specific shots.

On several occasions there were three separate units working on location to enable the team to get all the footage they needed in the limited timeframe. Luckily the weather was on their side as the shoot coincided with five straight days of cloudless skies.

“Shooting in Scotland at this time of year is a true joy – daylight hours are long with stunning light and the golden hour just keeps going,” said De Faux.

You can watch the spots here.

Credits:
Brand: Mazda
Agency: Antidote
Creative Director: Tim Ashton
Production Company: Carnage Films
Director: Tom Barbor-Might
Executive Producer: David van der Gaag
Producer: Neil Edson
Production Service and Locations: LS Productions
Senior Producer (LS Productions): Ellen De Faux

Scottish Highlands chosen for Mazda ad campaign
Mazda

Car manufacturer Mazda worked with Antidote, Carnage Films and LS Productions to film a new commercial campaign on location in the Scottish Highlands.

The series of 20-second shorts is called Together Is A Wonderful Place To Be and shows couples and families enjoying drives in scenic parts of Scotland.

The campaign was shot in just two days and focussed on key spots along the North Coast 500 (NC500) route, a circuit that follows a 516-mile coastal road around Scotland’s northern tip from Inverness Castle.

Amy Morement, a location manager with LS Productions, found the precise filming areas using her own knowledge of the route and by liaising with the Highland Council. Senior producer Ellen De Faux was in charge of the overall logistics.

Morement said: “The production required multiple locations, such as a beach that we could drive a car on, a farm with Highland cows, a road beside a meadow and a loch-side road. We had to pinpoint the best areas that avoided extensive unit moves and one beach immediately sprung to mind."

“I used the area between the beach and one of the most famous views of NC500 as a starting point for our location research," said Morement. "It required a lot of scouting, detailed research into land owners and conversations with local council and police, but we work incredibly hard at maintaining relationships across Scotland so it all came together seamlessly.”

Mazda


The detail involved in the shoot even included the production team negotiating with local farmers to ensure that Highland cows were out in the fields to provide backgrounds for specific shots.

On several occasions there were three separate units working on location to enable the team to get all the footage they needed in the limited timeframe. Luckily the weather was on their side as the shoot coincided with five straight days of cloudless skies.

“Shooting in Scotland at this time of year is a true joy – daylight hours are long with stunning light and the golden hour just keeps going,” said De Faux.

You can watch the spots here.

Credits:
Brand: Mazda
Agency: Antidote
Creative Director: Tim Ashton
Production Company: Carnage Films
Director: Tom Barbor-Might
Executive Producer: David van der Gaag
Producer: Neil Edson
Production Service and Locations: LS Productions
Senior Producer (LS Productions): Ellen De Faux

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