Scottish Highlands chosen for Mazda ad campaign

Car manufacturer Mazda worked with Antidote, Carnage Films and LS Productions to film a new commercial campaign on location in the Scottish Highlands.

The series of 20-second shorts is called Together Is A Wonderful Place To Be and shows couples and families enjoying drives in scenic parts of Scotland.

The campaign was shot in just two days and focussed on key spots along the North Coast 500 (NC500) route, a circuit that follows a 516-mile coastal road around Scotland’s northern tip from Inverness Castle.

Amy Morement, a location manager with LS Productions, found the precise filming areas using her own knowledge of the route and by liaising with the Highland Council. Senior producer Ellen De Faux was in charge of the overall logistics.

Morement said: “The production required multiple locations, such as a beach that we could drive a car on, a farm with Highland cows, a road beside a meadow and a loch-side road. We had to pinpoint the best areas that avoided extensive unit moves and one beach immediately sprung to mind."

“I used the area between the beach and one of the most famous views of NC500 as a starting point for our location research," said Morement. "It required a lot of scouting, detailed research into land owners and conversations with local council and police, but we work incredibly hard at maintaining relationships across Scotland so it all came together seamlessly.”