Jeep filmed single-day ad shoot near Dubai
Vehicle brand Jeep worked with boutique Dubai-based company Tomorrow Film Agency to shoot a single-day ad near the emirate city.
By Nick Goundry 5 Dec 2018
Vehicle brand Jeep worked with boutique Dubai-based company Tomorrow Film Agency to shoot a single-day ad near the emirate city.
The Wild As You Are campaign promotes two separate Jeep vehicles and necessitated access to different filming environments in just a few hours.
“Jeep was filmed in an area located in the emirate of Sharjah, which is just 50 minutes’ drive from Dubai,” says Antonio Sabatella, a producer with Tomorrow Film Agency, in comments to KFTV.
“We needed to shoot two cars, which have quite different playgrounds: the Wrangler Sahara, a desert car, and the Wrangler Rubicon, which is hard-core off-road.
“The ‘latitude’ of the locations in an area of barely five kilometres [across] was amazing – we could play with a mountaintop – the Real Jeepers Mountain (a local driving resort) – where we could film aerials of the Rubicon ‘on top of the world’.
“We had a great abandoned stone quarry at the mountain base. We had beautiful rugged gravel paths – all for the Rubicon – and we had some really big dunes just beside [it], which were the playground for the Sahara and looked amazing at sunset.
“The proximity really helped in maximising the shoot time and achieving many high-profile action shots.”
Dubai is a popular Middle Eastern filming location, offering producers bespoke incentive packages.
See KFTV's production guide for more on filming in the UAE.
“Jeep was filmed in an area located in the emirate of Sharjah, which is just 50 minutes’ drive from Dubai,” says Antonio Sabatella, a producer with Tomorrow Film Agency, in comments to KFTV.
“We needed to shoot two cars, which have quite different playgrounds: the Wrangler Sahara, a desert car, and the Wrangler Rubicon, which is hard-core off-road.
“The ‘latitude’ of the locations in an area of barely five kilometres [across] was amazing – we could play with a mountaintop – the Real Jeepers Mountain (a local driving resort) – where we could film aerials of the Rubicon ‘on top of the world’.
“We had a great abandoned stone quarry at the mountain base. We had beautiful rugged gravel paths – all for the Rubicon – and we had some really big dunes just beside [it], which were the playground for the Sahara and looked amazing at sunset.
“The proximity really helped in maximising the shoot time and achieving many high-profile action shots.”
Dubai is a popular Middle Eastern filming location, offering producers bespoke incentive packages.
See KFTV's production guide for more on filming in the UAE.
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