The partnership was made official during a contract signing and story conference event held at ABS-CBN with top officials from the three companies led by GMA Senior Vice-President for Programming, Talent Management, Worldwide, and Support Groups Atty. Annette Gozon-Valdes, ABS-CBN COO of Broadcast Cory Vidanes, and Viu Philippines Deputy Country Manager Vinchi Sy-Quia.
GMA officials who were welcomed at the signing event were VP for program management department, Joey Abacan, and assistant VP for Sparkle, Joy Marcelo.
Representing ABS-CBN at the event were Group CFO Rick Tan, TV Production and Star Magic Head Lauren Dyogi, International Sales and Distribution Head Pia Laurel, and Dreamscape Entertainment led by its Head Deo Endrinal, Creatives Head Rondel Lindayag, Creatives Manager Joel Mercado, and Business Unit Head Carlina Dela Merced.
Viu Philippines senior project manager, Mil Alcain and Content Partnerships head Garlic Garcia also attended the event.
“It's a first for Philippine TV and I'm sure it's the audience that will be the winners in this collaboration. We're very excited to be working with ABS-CBN on TV for the first time,” said Gozon-Valdes at the story conference.
“This is a milestone in the industry. We're thankful for this opportunity and we're very happy to work with GMA to serve our audiences. We unite as one team. We never imagined that this was going to happen,” said Vidanes.
“Today, we are able to proudly showcase that on our platform with premium Filipino content not just for Filipino audiences but also for global audiences to appreciate and enjoy. This is with a vision of bringing the best of the Filipino talent on-cam and off-cam to the world,” said Garcia.
The romantic-drama series will air on GMA this 2023 and stream in 15 territories outside of the Philippines on Viu, PCCW's leading pan-regional over-the-top video streaming service.