Nicholas Hoult in Jaguar's 'British Intelligence' campaign
British actor Nicholas Hoult is the latest star of Jaguar’s ongoing ‘British Intelligence’ campaign.
The ad launched in the US a few days ago, and continues the ‘British Villains’ campaign, which has so far featured Tom Hiddleston, Mark Strong and Sir Ben Kingsley and which was launched during this year’s Super Bowl broadcast.
Oscar-winning director Tom Hooper is back at the helm of the new TV ad, which is called The Innovation Lab and which was produced by Smuggler.
In the classy, highly cinematic spot which launches globally in the New Year, we see Hoult - “the brains behind the villainous operation” - showcasing the cutting edge technology of Jaguar in the innovation lab as he explains, “A villain is only as good as the technology at his fingertips”.
Spark 44 is the agency behind the campaign; the company’s creative director, Matt Page, said of the lead actor, “In casting Hoult, a young, good looking and charismatic actor with just the right amount of eccentric British charm, we found our boy genius."
Creative communications agency - Spark44
Chief creative officer - Werner Krainz, Spark44
Creative directors - John Sutcliffe, Martin Cox, Matt Page, Ryan Moore, Spark44
Director of integrated production - Michael de Vries, Spark 44
Director - Tom Hooper
Production Company - Smuggler Films
Producer - Molly Pope, Smuggler Films
Production manager - Fiona Martin, Smuggler Films
Editor - Melanie Ann Oliver, Speade
Post production/VXF - The Mill
Executive producer - Chris Batten, The Mill
Composition/Composer - Alexandre Desplat
Sound - Grand Central Recording Studios
Music - London Symphony Orchestra, Abbey Road