The streaming giant has invested $410m in local programming between 2019 and 2020
By Akvile Peckyte 4 Jun 2021
Mumbai is set to become home to Netflix’s first wholly-owned, full-service, post-production facility servicing the streaming company’s global production of live-action films and series.
The facility will have 40 offline editing rooms and is planned to be fully operational by June 2022. The space is designed as a collaborative environment for showrunners, directors, editors and sound designers, and is expected to result in advanced media management workflows.
Since launching in India in 2016, Netflix has continuously increased the production of original series and films in the country, including preschool hit series Mighty Little Bheem, International Emmy winning series Delhi Crime, and films like Guilty, Ludo, Pagglait and Paava Kadhaigal.
The streaming giant has invested over $410m in local programming between 2019 and 2020 and last year launched NetFX, a cloud-based platform that enables multiple Indian artists to work on VFX for titles globally.
“We want to continue to contribute to the Indian creative community,” said Netflix in a statement. “Our goal is to keep improving the overall experience for our talent and industry partners, and equip them with the best resources to tell authentic stories in the most engaging manner. We are in a golden age of entertainment in India - this is the best time to be a creator and consumer of great stories.”
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